Job Description

The role

Working in close partnership with Sales and the wider Marketing organization, you will design how Ideals runs account-based marketing for our highest-value accounts, delivering a robust ABM framework and playbooks that regional teams transform into sharp, locally resonant programs for Tier 1 accounts.

This is an architect-level role : account-selection logic and scoring, buying-committee maps, campaign and program frameworks, the attribution model, account planning, and the dashboards that give Leadership, Sales, and Marketing real-time visibility.

You'll also work closely with regional Integrated Campaigns, Digital, Product Marketing, and Content, driving ABM readiness into each team's deliverables so account programs launch effectively and land more consistently.

This is a strategy role tied to meaningful deliverables. You will help shape the regional plan and then oversee how teams are running it, designing full-funnel, account-focused programs that combine digital, ABM, BDM plays, content, digital and high-impact in-person and virtual events, ensuring every touchpoint is sequenced to drive meetings, opportunities, and revenue.

We're looking for someone who has built ABM as a discipline before.

Locations we're hiring in: Florida, Georgia, Illinois, Tennessee, Texas, California, Massachusetts, New York, Missouri, New Jersey, Utah, Virginia, Washington, District of Columbia.

What you will do

• Sales partnership - to define segment priorities, target accounts, and shared marketing priorities that drive pipeline. Set the shared account-planning model and hold both sides to common targets.

• Account planning - design account-selection frameworks, tiering logic, research approach, and stakeholder mapping, and translate them, with Sales, into a unified account-planning framework used across teams and regions

• Map out data gaps - partner with Ops teams to identify and close gaps across data intelligence, account data, and buying-committee mapping, defining the data foundation the ABM lifecycle depends on

• ABM lifecycle - design a repeatable ABM lifecycle, from account selection and data pipeline through orchestration, personalization, and measurement

• Campaign frameworks - deliver personalized, multi-channel campaign frameworks and playbooks-digital, ABM activations, webinars, executive events, follow-up - built to be executed by integrated campaign managers and other marketers, alongside a reusable "knowledge bank" of modular assets and talk tracks

• ABM enablement - set ABM readiness across content, digital, and product marketing so campaigns launch faster and land more consistently

• Measurement design - support account and contact-level dashboards, defining how success is measured: by intentional, sequenced engagement and pipeline influence

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