Job Description

Creative Director (Art Director/Design Background)

Pritchard Companies Minneapolis, MN

Let’s be clear up front: this is not a “big idea only” role.

We’re looking for a creative leader who still loves making the work. Someone who can set the bar, but also clears it themselves. A practical creative. A builder. A coach. A Swiss Army knife with taste.

Pritchard is a multi-generation, 113-year-old family business with newer, younger brands inside it. That means real opportunity. Real autonomy. And real responsibility to raise the quality of everything we put into the world.

The role

You’ll be the creative standard-bearer across the company. You’ll own art direction, visual quality, and design output across brands that span automotive, custom builds, and emerging ventures. You will mentor designers, collaborate closely with video and copy, and roll up your sleeves when the work needs doing.

Some days you’re leading. Some days you’re teaching. Some days you’re in Figma fixing things yourself. That’s the job.

Who you are

● A seasoned creative with a strong, real portfolio. Not speculative. Not theoretical.

● Comfortable with ambiguity, but not allergic to decisions.

● Entrepreneurial. You see gaps and fill them without waiting for permission.

● Coachable. You’re confident, not precious.

● A natural mentor who raises the people around them.

● Practical. You understand deadlines, trade-off s, and how work actually ships.

● Curious about brands with history and hungry to help write their next chapter.

You don’t need to live in Iowa, but you do need to be present. Travel is part of the deal. Being accessible matters.

What you’ll actually do

● Set and maintain the creative bar across all visual output.

● Lead art direction for campaigns, content, and brand systems.

● Design when needed. Direct when possible. Fix when required.

● Mentor designers and creatives with clarity and generosity.

● Collaborate tightly with video, copy, and leadership.

● Help turn a fragmented creative machine into something intentional and repeatable.

Skills & Expertise

● Strong art direction and visual judgment across brand, campaign, and content.

● High proficiency in Adobe Creative Suite.

● Working knowledge of Figma and modern collaborative design workflows.

● Comfort with motion fundamentals and designing for video, even if not executing everything yourself.

● Excellent taste in typography, layout, and visual hierarchy.

● Ability to give clear creative direction and practical feedback.

● Comfortable working with ambiguity, deadlines, and real-world constraints.

What we value

● Craft over credentials.

● Judgment over jargon.

● Progress over perfection.

● People who care deeply about the work and take responsibility for it.

This is a chance to put your stamp on something meaningful. To help modernize a legacy brand and shape younger ones at the same time. To build a creative culture that compounds instead of resets.

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