Director, Digital Brand Marketing & AI strategy Job at Danaher, Boston, MA

cjh3UFBwUk85TTBUMVJYRStaa1B4SVVj
  • Danaher
  • Boston, MA

Job Description

Director role leading digital brand marketing and AI strategy at a global life sciences company. Responsible for translating brand strategy into high-performing digital experiences across channels while embedding AI into content creation, distribution, and optimization at scale.

Responsibilities

  • Lead end-to-end digital strategy and execution across corporate website, SEO/SEM, social media, CRM, and content platforms
  • Embed AI capabilities into brand marketing through content creation, personalization, and machine learning optimization
  • Develop and execute integrated global digital content and storytelling funnel aligned with corporate and business unit strategy
  • Establish KPIs and dashboards to track performance, using Danaher Business System discipline for continuous improvement
  • Balance strategic design with hands-on execution, moving between framework architecture and channel optimization

Requirements

  • 8–12+ years in digital marketing, growth, or brand activation roles
  • Proven experience managing global, multi-channel digital ecosystems
  • Expertise in brand strategy, storytelling, and performance marketing (SEO/SEM)
  • Data-driven marketer skilled in AI-enabled marketing and analytics
  • Success navigating complex, matrixed organizations in B2B or life sciences
  • Ability to translate marketing investments into measurable business impact

Compensation: $160,000-$195,000 base, plus eligible for bonus/incentive pay

Job Tags

Similar Jobs

Merck & Co.

Senior Scientist: Molecular Modeling within the Digital Insights Team Job at Merck & Co.

 ...including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance Search Firm Representatives Please Read Carefully- Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from... 

AO Globe Life

Immediate Hire: Remote Position | No Experience Needed | Start Immediately Job at AO Globe Life

 ...Apply Today Start Your Remote Career This Week!100% Work From Home | No Experience Needed | Weekly Commission-Based Salary Our People First is hiring immediately for Remote Position ! Whether youre looking for entry-level work or a career change , this... 

City of New York

Associate Laboratory Microbiologist, Bureau of the Public Health Laboratory Job at City of New York

 ...laboratory testing and responding to public health threats, including but not limited to...  ...14 Qualifications 1. A baccalaureate degree from an accredited college or university...  ...of the chemical, physical, or biological sciences, and one year of laboratory experience at... 

Yakima Neighborhood Health Services

Psychiatric Nurse Practitioner Job at Yakima Neighborhood Health Services

 ...in need, join our team today! YNHS Position : Psychiatric Nurse Practitioner (PNP) Minimum Qualifications: Current and...  ..., stretching, and lifting of up to 30 pounds. Requires corrected vision and hearing to normal range. Manual dexterity and eye... 

PARAGON LOGISTICS LLC

Cargo Van Delivery Driver $23.75/hr - $35.63/hr OT | Full Benefits + PTO + Overtime Job at PARAGON LOGISTICS LLC

 ...Delivery Logistics as a Service Paragon Logistics LLC (DSP | Liberty, MO), we are...  ...Service Partner (DSP), is hiring Non-DOT Van Drivers (no CDL required)for our XL delivery team...  ...Responsibilities: Safely operate company cargo vans while following all traffic and...