Job Description
Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories.
Reporting to our Creative Director of Brand, the Graphic Designer will operate and lead in a fast-paced environment. Always with the goal to innovate and elevate the brand’s content. The Graphic Designer, will be responsible for executions across all brand marketing channels (email, social, web, retail, etc.) using our brand identity system.
This role will collaborate with multiple teams to ensure we are meeting our weekly deadlines. They will provide Design guidance and leadership across the email, paid social and web creative channels. The Graphic Designer, must think strategically, move fast towards deadlines; excellent project management skills; a keen eye for compelling and innovative content; and a passion for continuous improvement.
Responsibilities - Strategy
- Work with appropriate cross functional team members to become fully aligned in order to design into projects.
- Continuous research and understanding to stay ahead of trends for the Creative and Fashion landscape.
- Thorough understanding of all content opportunities and ensure we are utilizing appropriate art across all assets.
- Support executing in-house cutting-edge content to support the brand message.
- Execution
- Partner with the Creative Director of Brand to help manage & oversee brand projects.
- Oversee and create on-brand creative assets across all brand marketing channels and initiatives ensuring we are meeting all weekly design deadlines.
- Provide design and art direction guidance and leadership across creative channels: email, social, web, etc.
- Design static and motion-based creatives for paid ad campaigns (e.g., Meta, TikTok, Google).
- Create multiple variations of each ad to test performance and optimize for conversion. As well as analyze creative performance and proactively propose improvements and new ideas.
- Time Management/Reporting
- Plan and organize your activities to meet all deadlines, enhance performance, maximize productivity, and increase efficiency.
- Set goals and timelines, be proactive with your tasks, and set clear exceptions for yourself.
- Report back regularly to the team key learnings, overall results, and opportunities for improvement for all priority projects.
Skills & Qualifications - Minimum of 4 to 6 years experience as a Graphic Designer.
- Previous experience in Design for a Fashion or Beauty brand preferred.
- Excellent time management skills with the ability to multi-task and prioritize as needed.
- Takes direction and constructive critiques well while also having the ability to work autonomously and provide self-direction when needed.
- Must have a creative portfolio that features typography work and creative branding projects.
- Must have a design talent, including detailed sense of typography, photography,
- and design layout.
- Proficient in Figma and Adobe Creative Suite; Photoshop, Illustrator, InDesign, After Effects and Bridge.
- Experience with making basic GIFs and video graphics. Familiarity with video editing is a plus.
- Resourceful, can-do attitude that thrives in a fast-paced environment and wants to grow within our exciting company.
- High energy and positive attitude.
Please note that this role requires to be onsite four days a week.
At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.
WE ARE B CORP CERTIFIED! As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.
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