Job Description

Role Description

We don't want to just publish content; we want to dominate our market through unshakeable, data-backed strategy. We are seeking a deeply analytical, growth-oriented Marketing Strategy Leader to own the overarching operational performance engine across our entire multi-channel marketing footprint. We span e-commerce storefronts, digital performance media (Meta, TikTok), community platforms (Reddit, Pinterest), and targeted print advertising.

This role is intentionally designed to fit the right analytical mind at various career stages:

• Are you a highly seasoned, executive-level marketer looking to step back from corporate politics, work flexibly from home, and just execute cool, high-impact strategies? This seat is for you.
• Are you an incredibly sharp, mid-career growth marketer looking for an environment with massive strategic autonomy? This seat is also for you.

You will turn raw multi-platform analytics into clear performance narratives, programmatic reporting frameworks, and data-driven insights that dictate exactly where our brand spends its next dollar.

Qualifications

• Holistic Digital Niche Fluency: Deep, practical strategic understanding of Meta Ads, TikTok Ads, Pinterest, and Reddit ad engines.
• Advanced Data Diagnostics: A highly analytical mindset with a love for spreadsheets and understanding of e-commerce performance metrics (ROAS, MER, CAC, LTV).
• Claude Proficiency: Advanced experience using Claude or similar LLMs to expedite data synthesis, build custom frameworks, or automate repetitive text-reporting workflows.
• E-Commerce Agency or Brand Background: Direct experience working inside a fast-moving DTC e-commerce brand or digital marketing agency is highly preferred.
• Elite English Communication: Confident, articulate, and highly professional written and spoken English.

Requirements

• Multi-Platform Strategic Oversight:
• Continuously pull, synthesize, and evaluate marketing performance data from our entire digital ecosystem: Meta (Facebook/Instagram), Pinterest, Reddit, TikTok, and print ads.
• Design overarching channel strategies, setting explicit KPIs and tracking models for audience acquisition and retention.
• Build and manage comprehensive internal dashboards that clearly present our current performance trajectory compared directly against our monthly and quarterly growth targets.
• Advanced AI Reporting & Prompt Engineering (Claude):
• Leverage Claude as a core, daily tool to scale your strategic throughput.
• Actively design, test, and program custom reporting prompts, markdown templates, and data-analysis workflows directly inside Claude.
• Data-Focused Insights & Leadership:
• Provide insights on why metrics like ROAS or CPM changed and detail tactical steps for media buyers and creative teams.
• Present highly articulate, clear monthly performance reviews to leadership.

Benefits

• Full-time, 100% Remote position.
• This role operates on US Eastern Standard Time (EST) business hours (typically 9:00 AM – 5:00 PM EST).
• Reliable daily availability during these core hours is mandatory.
• Independent Contractor framework.

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