Performance Marketer, Paid Growth (Consumer Apps) Job at Stealth Consumer Apps Startup, Palo Alto, CA

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  • Stealth Consumer Apps Startup
  • Palo Alto, CA

Job Description

We're a stealth startup building consumer apps. The first is a couples app, and we're heading into a big App Store push in November. You'll own paid growth end to end for this app and the ones after it. Meta comes first, TikTok second.

What You'll Do

  • Run Ads Manager yourself every day: audiences, offers, budgets, and the call to kill or scale.
  • Turn our best UGC into ads, brief creators and ship lots of new creative variants every week. AI tools are welcome.
  • Own tracking past the click with AppsFlyer/SKAN and PostHog. You judge campaigns on CPI and cost per activated couple, not CTR.
  • Give an honest verdict on every test within 24-48 hours, plus a weekly numbers readout.
  • Get to about $2 CPI at scale for the November push.

What We're Looking For

  • You've personally spent real money on Meta or TikTok for consumer apps or app installs, and you can show us the account.
  • You write your own hooks and ad copy.
  • You're comfortable with numbers: the Ads API, SQL, PostHog.
  • You're early in your career and hungry. Having built or grown something of your own is a big plus.

Setup

SF, Palo Alto or remote. It starts with a paid trial, then becomes full time.

Job Tags

Full time

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